Sandrine Mace Krabal — Creative director
Eager for fashion image, Sandrine post-graduated at the French Fashion Institute (IFM) in 2006, fine-tuning her expertise in contemporary photography and developing a network of emerging artists. In 2009, Sandrine entered the Communication Department of Hermès where for seven years she explored the multifaceted identity of the free spirited house, developing collaboration with artists like Ryan Mc Ginley, Zoë Ghertner, Karim Sadli, Popel Coumou, Max Farago or Daniel Gordon… Since December 2015, she set up as an independent Creative Director and founded SMACK a creative direction studio creating campaigns, lookbooks, printed publications & websites across fashion & art worlds. Clients including Hermès, Chloé, Prada, Erès, Cartier, Comme des garçons… In June 2018 the studio launched hot hot hot! a singular art Edition with an innovative outlook for the future — exploring Global Warming through the Fashion lense.